If you missed our recent webcast on:

Hybrid R&D - The Path to Breakthrough Innovation

click here for a pdf version: Hybrid R&D Webcast - Final.pdf



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For those companies operating in mature markets, the challenge of rapid growth comes down to a

numbers game. When my core markets are growing at 1% to 3% per year, how do I grow at a higher rate

that attracts outstanding employees and satisfies my shareholders? In recent years, a new organizational

concept has shown how breakthrough innovation can be achieved. This concept contains:

  1. A mission to develop and launch entirely new product lines or businesses outside the company's core yet within defined strategic areas.
  2. The immersion of commercially oriented professionals into a traditional research organization.
  3. A Stage Zero process that nurtures their work and prepares it for the company's commercial Stage Gate process.