If you missed our recent webcast on:
Hybrid R&D - The Path to Breakthrough Innovation
click here for a pdf version: Hybrid R&D Webcast - Final.pdf
For those companies operating in mature markets, the challenge of rapid growth comes down to a
numbers game. When my core markets are growing at 1% to 3% per year, how do I grow at a higher rate
that attracts outstanding employees and satisfies my shareholders? In recent years, a new organizational
concept has shown how breakthrough innovation can be achieved. This concept contains:
- A mission to develop and launch entirely new product lines or businesses outside the company's core yet within defined strategic areas.
- The immersion of commercially oriented professionals into a traditional research organization.
- A Stage Zero process that nurtures their work and prepares it for the company's commercial Stage Gate process.